Your host
Hi, I’m Brett.
Sales analyst, researcher, and person of faith, on why I started Workin in the Word.
Host // Brett Kelzenberg
I’m a sales analyst. I spend my days inside the data of one of the country’s biggest food cooperatives, reading how people actually behave when money, pressure, and ego are on the line. The workplace is my lab.
I also hold a B.S. in Human Nutrition from the University of North Dakota, where I learned to read research and tell the difference between a real finding and a good story. And I’m a person of faith who believes the Bible has been quietly solving workplace problems for thousands of years, long before anyone called it “behavioral science.”
Workin in the Word is where those three things meet. I take a problem you’ve felt, back it with scripture, prove it with research, and hand you one thing to try tomorrow. Whether you read the Bible every morning or you’ve never opened one, there’s a reason to hit play.
Why I started // the 1%
Only 1% ever post. I decided to be one of the few.
Roughly 1% of people on LinkedIn actually post in a given week. The other 99% just read and scroll.
That stat stuck with me. If only about one in a hundred people ever speak up, a voice on this platform is a rare thing, and rare things shouldn’t be wasted. So I decided to use mine for what matters most to me: my faith, and the everyday wisdom that actually helps people at work. That’s how Workin in the Word was born.
Source: roughly 1% of LinkedIn members post in a given week, a widely-cited industry figure drawn from LinkedIn engagement data. Kinsta: LinkedIn Statistics.
100 people // one voice